JustBrand Limited

JustBrand Limited™ is a leader in the temperature-controlled apparel and accessories category, specializing in innovative products that help people stay comfortable in extreme heat and cold. Through our family of brands, including ActionHeat®, Venture Heat®, Gerbing®, and AlphaCool™, we design and distribute performance-driven heated and cooling gear for everyday consumers and professionals alike.

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We operate as an omnichannel platform, combining retail, e-commerce, wholesale distribution, and licensing partnerships. Our portfolio includes several niche online stores, each tailored to specific customer needs and merchandising opportunities.

Our customers range from outdoor enthusiasts and motorcyclists to industrial workers, athletes, and everyday consumers who simply want to stay comfortable in any environment.

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JustBrand is also the official NFL licensee for heated apparel and accessories, producing innovative heated gear for all 32 NFL teams. These products allow fans to stay warm while supporting their teams in stadiums and cold-weather conditions.

Our flagship retail store, The Warming Store, is located on Main Street in Manayunk, one of Philadelphia’s most vibrant retail districts.