JustBrand Limited
The experts in personal temperature-controlled apparel and accessories.
Seven owned brands. Three retail destinations. NFL licenses for heated apparel and personal cooling products. Our platform connects firsthand retail insight, product development, and national distribution to grow brands across the category.
2009
Founded
2M+
Orders shipped
7
Owned brands
7000+
RETAIL LOCATIONS
32
NFL clubs licensed
Who we are
One company at both ends of the thermometer.
JustBrand Limited designs, manufactures, and distributes products that help people stay comfortable in extreme temperatures. From heated apparel and motorcycle gear to personal cooling and outdoor comfort products, we’ve built a portfolio designed for year-round performance. Family-owned and based in Philadelphia, we operate as a brand owner, retailer, wholesaler, private-label manufacturer, and licensed NFL partner — giving us a unique view of the category from product development through the final customer.
Our products serve motorcyclists, outdoor workers, athletes, NFL fans, and everyday consumers looking for smarter ways to stay warm or cool.
OUR ADVANTAGE
Close to the category. Built to grow it.
Since 2009, our multi-brand retail sites have given us a direct view of what customers buy, what they ask for and where products can improve. We use that knowledge to develop our brands, build lasting industry relationships and identify opportunities to expand the portfolio.
One
We see the market
Our retail sites bring together our brands and products from across the industry, giving us a broad view of customer demand.
Two
We learn directly
Sales, questions, reviews and service conversations help us make better decisions about products, fit and performance.
Three
We build relationships
Working with brands and founders over time has led to partnerships and acquisitions, including Gerbing, Venture Heat and Chaheati.
Four
We help brands grow
Our product development, operations, retail relationships and distribution capabilities help each brand reach more customers.
Technology
The right power for the right purpose.
Across our brands, we draw on shared expertise in batteries, power management, controls, sourcing, safety testing and product development. That expertise supports our heated gear and personal cooling products, each designed for different uses, environments and price points.
Each brand serves a distinct customer. The power systems below show how we apply our heating expertise across the portfolio.
AA
$29–$59
- Most affordable and giftable option
- AA battery power packs with a simple on/off button
3V
$70–$130
- Lower-powered system built for price point
- Rechargeable packs with control button
- Three adjustable heat settings
5V
$90–$250
- Versatile USB system — the easiest customer experience
- Power bank heats the garment and charges a phone at the same time
- On-board touch button for the three heat settings
7V
$90–$250
- Higher battery power across larger heating areas
- Patented Microwire® — the most durable and efficient heating system we make
- Rechargeable packs with three heat settings
12V
$90–$250
- Direct vehicle-powered performance
- Full-coverage heating on patented Microwire®
- Continuous power without battery-runtime limitations
SHARED TECHNOLOGY. DIFFERENT POWER SYSTEMS. BUILT FOR DIFFERENT USES.
Portfolio
Seven brands. Seven distinct markets.
Each brand has a clear role — built around a specific customer, use case, and place within the JustBrand platform.
The volume heated apparel brand, the NFL license holder and the engine behind our private label programs. AA through 7V.
Market it owns
Mass retail, gifting and NFL fans
The original heated clothing company, est. 1975. Patented Microwire® heat across 7V rechargeable and 12V motorcycle systems.
Market it owns
Premium powersports and serious cold-weather users
Battery-heat pioneer founded 2003. First lithium-ion heated vest, tri-zone bonded panels, FDA-registered far-infrared heat therapy and heated dive suits.
Market it owns
Technical users, powersports dealers and heat therapy
The warm-weather half of the platform. Cooling towels, misting bottles, neck fans and personal air conditioning, plus the NFL cooling collection.
Market it owns
Summer mass retail, outdoor work and sport
Traction devices and winter safety gear for ice and snow, sharing the Action Outdoor Gear storefront with ActionTech.
Market it owns
Winter safety, mobility and mass retail
Opening price-point heated apparel plus AC-powered home and workspace products. Broadens reach below the flagship tiers.
Market it owns
Value buyers, marketplaces and home use
Heated seating and soft goods — camp chairs, stadium seats, blankets and pads. The highest gift-season index in the portfolio.
Market it owns
Tailgating, camping, stadium and gifting
Direct to consumer
Retail gives us a view across the category.
We own the customer relationship through three retail destinations. TheWarmingStore and MyCoolingStore let us see brands, products and technologies across the heated and cooling markets, as well as what customers actually choose. Warmers.com extends that reach into everyday warmth. Together, these sites inform what we develop, which relationships we build and where we see room to grow.
The category destination for heated products since 2009 — house brands alongside a curated multi-brand assortment.
Who it serves
Everyone shopping the heated category
The cooling counterpart — personal cooling, evaporative and active systems from house and third-party brands.
Who it serves
Everyone shopping the cooling category
Direct-to-consumer distributor for HotHands® and Grabber® (Kobayashi), on a category-exact domain with high organic intent.
Who it serves
Disposable and rechargeable warmer buyers
Licensing
Officially licensed by the NFL.
JustBrand holds NFL licenses across both heating and cooling through ActionHeat and AlphaCool. Our licensed collections span all 32 clubs and are distributed through Fanatics, team stores, specialty retailers, and national retail partners. ActionHeat introduced NFL heated products in 2024, followed by AlphaCool’s NFL cooling collection in 2026 — giving us a year-round platform built around fan comfort.
- All 32 clubs
- ActionHeat since 2024
- AlphaCool since 2026
Wholesale
National reach.
Retail-ready infrastructure.
JustBrand products are sold through some of the largest retailers in the country, supported by proven in-store, e-commerce, EDI, dropship, and wholesale programs. We work across multiple retail channels and build programs designed to scale.
Private label & OEM
We build other brands, too.
Our product development, sourcing, testing, and manufacturing capabilities extend beyond our own portfolio. We partner with retailers and established brands on private-label, co-branded, and OEM programs built on the same technology and infrastructure behind our in-house brands.
From concept and engineering through compliance, production, and distribution, we help partners bring temperature-control products to market at scale.
Powered By ActionHeat
TEMP360™
Gander Outdoors’ heated apparel program, powered by ActionHeat™ technology.
Powered By ActionHeat
Bass Pro & Cabela's
Retailer-owned heated products developed and powered by ActionHeat™ technology.
LEGACY OEM PARTNERSHIP
Harley-Davidson™
Gerbing previously served as Harley-Davidson’s exclusive heated clothing manufacturer, a relationship dating back to 1998.
Infrastructure
What every brand plugs into on day one.
We do not rebuild the business around every brand we add. Product development, sourcing, testing, fulfillment, retail systems, and e-commerce all operate on shared infrastructure — allowing new brands and acquisitions to integrate quickly and scale efficiently.
Track record
Built over time.
Scaled through opportunity.
JustBrand has grown through a mix of brand creation, long-term partnerships, licensing, and strategic acquisitions. In many cases, those opportunities began years earlier through supplier, retail, or industry relationships — then became part of the platform when the timing was right.
JustBrand Limited founded
Started in Philadelphia as a specialty retailer focused on heated products, beginning with The Warming Store.
ActionHeat launched
Our first in-house brand, created to bring accessible battery-heated products to a broader retail audience.
Gerbing acquired
The original heated clothing brand, founded in 1975, joined the portfolio and was rebuilt on our shared operating platform.
Chaheati acquired
The patented heated-chair brand joined the portfolio after years of industry relationships with its founders.
NFL licensing begins
ActionHeat launched officially licensed heated products across all 32 NFL clubs.
Parts Unlimited partnership
Gerbing returned to nationwide powersports distribution through Parts Unlimited.
Venture Heat acquired
A pioneer in battery-heated gear joined the portfolio, adding technical apparel, powersports, therapeutic heat, and dive.
AlphaCool NFL cooling collection
The NFL platform expanded into personal cooling, creating licensed products for both cold- and warm-weather seasons.
ActionHeat Pro Series launches
ActionHeat introduces its next-generation heated apparel platform with expanded heat zones, app-connected control, Ghost Mode, and upgraded power systems.
Newsroom
In the press.
Announcements from JustBrand and coverage of the brands we own.
PR Newswire · 4 Sep 2025
JustBrand Limited acquires Venture Heat
Our announcement of the acquisition, adding one of the original pioneers of battery-heated gear to the portfolio.
Read release ↗
SGB Media · 5 Sep 2025
JustBrand Ltd. acquires Venture Heat
Trade coverage of the deal, with Justin Silverman and Brandon Singer on product development and where the category is heading.
Read coverage ↗
citybiz · Sep 2025
JustBrand Limited acquires Venture Heat
Regional coverage of the acquisition and what it means for the Philadelphia business.
Read coverage ↗
PR Newswire · 10 Oct 2024
ActionHeat launches officially licensed NFL heated apparel
Heated jackets, vests, hand muffs, scarves and seat cushions across all 32 clubs, sold through NFLShop.com and national retail.
Read release ↗
Leadership
Family-owned and operated.
Our leadership team stays close to the day-to-day work, so we can make decisions quickly and respond to market changes. That helps us bring new products to customers, support our retail partners, and act on opportunities as they emerge.